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College of Economics and Management, Nanjing Forestry University, 210037, P. R. China
| [1] | Yin Changxi, Qiu Shouming. Personal Factors Influencing Pro-environmental Behavioral Intentions of Tourists in National Parks: A Case Study of the Potatso National Park. Journal of Beijing Forestry University (Social Science), 2023, 22(1): 32-42.doi:10.13931/j.cnki.bjfuss.2021266 |
| [2] | Xie Baojun. Engels's Idea and Ecological Significance of "Learning to Estimate the Natural Effects of Production Behavior". Journal of Beijing Forestry University (Social Science), 2022, 21(2): 1-8.doi:10.13931/j.cnki.bjfuss.2021307 |
| [3] | CHENG Shiqi, GUO Zitong, ZHAO Zeqi, SUN Shiyue. The Effect of Place Attachment on Pro-Environmental Behaviors: The Mediating Role of Environmental Pollution Anxiety. Journal of Beijing Forestry University (Social Science), 2022, 21(3): 67-74.doi:10.13931/j.cnki.bjfuss.2021196 |
| [4] | Ni Longzhen, Chen Wenhui. Research and Obstacle Factor Diagnoses of Development Level of State-owned Farms of the Yellow River Basin. Journal of Beijing Forestry University (Social Science), 2022, 21(4): 24-32.doi:10.13931/j.cnki.bjfuss.2021283 |
| [5] | WANG Lan-hui, LI Xiao-yong, LI Jiang-peng, GENG Jing-nan. Recognition and Preference of Chinese Certified Products Consumers. Journal of Beijing Forestry University (Social Science), 2019, 18(2): 61-65.doi:10.13931/j.cnki.bjfuss.2018056 |
| [6] | MA Yi-peng, CONG Li, QIAN hao-yue. Factors Influencing Congestion Perception and Adjustment Behavior in Giant Panda National Park Based on Network Text Analysis. Journal of Beijing Forestry University (Social Science), 2019, 18(1): 108-117.doi:10.13931/j.cnki.bjfuss.2018144 |
| [7] | XU Wen-ting, FANG Xing-xing. Evaluation on Cultural Ecological Integrity of Organically Evolved Cultural Landscape. Journal of Beijing Forestry University (Social Science), 2017, 16(3): 18-23.doi:10.13931/j.cnki.bjfuss.2017001 |
| [8] | GONG Ya-zhen, CHEN Zhan, GUAN Bao-zhu, HE Guan-ying, YANG Xiao-jing. Behaviors and Affecting Factors in Farmers'Adaptation to Climate Change in Poor Regions of China: Empirical Evidences from Lancang River Basin. Journal of Beijing Forestry University (Social Science), 2016, 15(3): 42-49.doi:10.13931/j.cnki.bjfuss.2016024 |
| [9] | WU Jing-wen, XIE Yi, DING Xue-meng, GAO Yun-fei. . Journal of Beijing Forestry University (Social Science), 2015, 14(3): 69-74. |
| [10] | QIAO Yue, LANG Zheng-xin, ZHAO Jing, WEN Ya-li. Farmers'Forest Right Mortgage Loan Behavior in Sanming City and Analysis of Its Influence Factors. Journal of Beijing Forestry University (Social Science), 2013, 12(4): 42-47. |
| [11] | SONG Li-juan, LIU Bo-ya, XIA Tian, WANG Jia-yu. Residents'Cognition and Its Impact Factors of Garbage Sorting in Beijing. Journal of Beijing Forestry University (Social Science), 2013, 12(3): 64-68. |
| [12] | LI Yu-hui, HAN Ai-gui, KE Shui-fa. Impacting Factors of Farmers Purchasing Wooden Building Materials Products: Based on Survey Data in 12 Pilot Provinces and Municipality City. Journal of Beijing Forestry University (Social Science), 2013, 12(1): 63-68. |
| [13] | ZHANG Jian-ping, ZHAO Jun-chen, ZHI Ling. Empirical Analysis on Influence Factors of Farmers Farmland Transfer：Based on Survey in Jinning County of Yunnan Province. Journal of Beijing Forestry University (Social Science), 2012, 11(1): 86-90. |
| [14] | ZHAO Shi-hua, HOU Qing-lei, LIU Cui-qiong, TANG Yu. Analysis on Measurement indicators of Forestry Sci-tec Journals in China. Journal of Beijing Forestry University (Social Science), 2011, 10(2): 119-122. |
| [15] | MO Xiao-yong, LIU Li-ting. Eucalyptus Forest and Its Cultural Differences. Journal of Beijing Forestry University (Social Science), 2010, 9(3): 19-25. |
| [16] | XU Shan-shan? ? YAO Shun-bo. Analysis on Regional Differences of Forest Carbon Storage in China Based on Biomass Expansion Factor. Journal of Beijing Forestry University (Social Science), 2009, 8(3): 109-114. |
| [17] | WANG Li-qun, WANG Qiu-ju. Research Progress and Prospect of Ecological Purchase in China. Journal of Beijing Forestry University (Social Science), 2009, 8(4): 128-133. |
| [18] | XIE Yi, WEN Ya-li. Empirical Study on the Influence Factors of Farmers’Forestland and Stumpages Transfer. Journal of Beijing Forestry University (Social Science), 2009, 8(4): 48-54. |
| [19] | WANG Cong－hui. A Cognitive Study of Conceptual Metaphors of Love in English and Chinese. Journal of Beijing Forestry University (Social Science), 2005, 4(4): 69-72. |
| [20] | Chen Wenhui, Liu Junchang, Zheng Zhenhua. Impact Analysis of Implementing Natural Forest Protection Program on Forestry Enterprises in State-Owned Forest Regions. Journal of Beijing Forestry University (Social Science), 2004, 3(4): 57-61. |
Abstract:As peoples'consciousness of healthiness, food safety and environmental protection increases, the quality and safety of organic fruits and vegetables (OFV) are drawing more and more attention from both scholars and the public. Based on a survey on urban residents in Nanjing City, capital of Jiangsu Province, the levels of consumers'cognition of OFV and trust in OFV market were studied, and the main factors affecting their behavior of purchasing OFV were analyzed using logistic regression model. The results show that age, family monthly income, cognitive level of OSF and trust level in OSF market significantly affect the purchase behavior of residents in Nanjing City, while gender and education level do not have significant effects on the behavior.
| Citation: | HE Jing, SUN Ze-ping, XIE Yu, ZHANG Hua-ni. Analysis of Consumers'Behavior of Purchasing Organic Fruits and Vegetables and Its Affecting Factors: Based on A Survey on Nanjing Urban Residents[J].Journal of Beijing Forestry University (Social Science), 2015, 14(3): 63-68.
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